Telstra Corporation: Reorganizing Strategic Business Units
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTR123 |
Electronic Format: Rs.
500;
Courier (within India):Rs. 25 Extra
ThemesCorporate Restructuring |
| Case Length |
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20 Pages |
| Period |
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1995-2004 |
| Organization |
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Telstra Corporation |
| Pub Date |
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2004 |
| Teaching Note |
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Not Available |
| Countries
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Australia |
| Industry |
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Telecommunications |
Abstract:
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The case discusses the reorganization of strategic business units (SBUs) carried out by the Australian telecom giant,
Telstra Corporation (Telstra) between 1997 and 2003. Telstra's SBUs were reorganized six times in eight years.
The case describes each of the six reorganizations in detail and examines their implications for Telstra. It discusses the impact of these structural changes on the financial performance of Telstra.
The case also elaborates on the major initiatives taken by Telstra to face the competitive market situation
since 1997 when Australia's telecommunications industry was deregulated.
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Issues:
» Corporate Restructuring, Deregulation of Telecom Industry
Contents:
Keywords:
Telstra Corporation of Australia, Restructuring of SBUs, Telstra's Growth Strategy,
Organizational Structure, Telecom Industry in Australia, Deregulation of Telecom Industry, Changes in External Business Environment
Telstra Corporation: Reorganizing Strategic Business Units
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